Social Psychological Motivation - a Theoretical Analysis of Motivation for Luxury Consumption
Journal Title: IOSR journal of Business and Management - Year 2018, Vol 20, Issue 5
Abstract
The purpose of this research is to reveal the motivation for purchasing luxury product. By adopting the method of literature review and theoretical induction, this research further refines the motivation for luxury product into three, which are Social psychological motivation, Personal psychological motivation and Personal physiology. Furthermore, this research proposes the social psychological motivation is manipulatable due to the booming of social media resulted by the development of technology. Based on the finding, this research argues every product could use to "show-off". In other word, every product could possess part characteristic of luxury product. The businesses of luxury product could adopt the finding of this research to improve the strategy for their business to increase their market value.
Authors and Affiliations
Dr. Zhang Congshan, Wang Yameng, An Min
Keywords
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- EP ID EP411293
- DOI 10.9790/487X-2005082328.
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