Social Psychological Motivation - a Theoretical Analysis of Motivation for Luxury Consumption
Journal Title: IOSR journal of Business and Management - Year 2018, Vol 20, Issue 5
Abstract
The purpose of this research is to reveal the motivation for purchasing luxury product. By adopting the method of literature review and theoretical induction, this research further refines the motivation for luxury product into three, which are Social psychological motivation, Personal psychological motivation and Personal physiology. Furthermore, this research proposes the social psychological motivation is manipulatable due to the booming of social media resulted by the development of technology. Based on the finding, this research argues every product could use to "show-off". In other word, every product could possess part characteristic of luxury product. The businesses of luxury product could adopt the finding of this research to improve the strategy for their business to increase their market value.
Authors and Affiliations
Dr. Zhang Congshan, Wang Yameng, An Min
Keywords
Related Articles
- EP ID EP411293
- DOI 10.9790/487X-2005082328.
- Views 63
- Downloads 0
Factors That Influence Customer Satisfaction in Airline Industry in Malaysia
The current paper examines the impact of service strategy on customer satisfaction in AirAsia Malaysia. The quantitative research method is used in the present paper; the researchers distributed 115 questionnaires to the...
Perspectives on Traditional Marketing and Contemporary Marketing
This paper seeks to identify traditional marketing and its tenents as opposed contemporary marketing. While traditional marketing focuses on the company’s needs, contemporary marketing focuses on what the target market d...
Succession Planning and Continuity of Family-Owned Business: Perception of Owners in the WA Municipality, Ghana
The focus of this paper was to examine perceptions of succession planning by owners/founders of family businesses and its importance in ensuring the continuity and prosperity of businesses in the WaMunicipality,Ghana. An...
Observational Research and Automotive Industry
.
Towards Determining the Level of Adoption of Business-ToConsumer Electronic Commerce (B2CEC) Among Merchants in Southwestern Nigeria
This Paper Determined The Level Of Adoption Of Business-To-Consumer Electronic Commerce (B2CEC) Among Adopting Merchants In Southwestern Nigeria. This Is With A View To Maximize The Adoption Rate Of The Technology In The...