СОЦІАЛЬНО-КОМУНІКАЦІЙНИЙ ПІДХІД ДО ВІЗУАЛЬНИХ КОНЦЕПТІВ У РЕКЛАМНІЙ ФОТОГРАФІЇ
Journal Title: World Science - Year 2018, Vol 6, Issue 1
Abstract
The article deals with the concept of communication, visual communication, advertising tools. Used research methods: systematic, socio-communicative, semiotic, structural-functional, socio-cultural approaches to the development of concepts of visual advertising; analysis, synthesis and comparison for the study of theoretical advances in the field of visual communications and advertising products of competitors; simulation for designing photo installations. In the course of scientific and practical work, principles were developed for the development of visual concepts of advertising of soap-based products: conciseness, unity of semantic field, differentiation, multiculturalism, national identity, designer variability.
Authors and Affiliations
В. М. Чекштуріна
Keywords
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