Software Export Marketing : Problems and Prospects (Suggesting Suitable Strategy)
Journal Title: JOURNAL OF COMMERCE AND TRADE - Year 2008, Vol 3, Issue 1
Abstract
Significant market competition exists in the world software market for Indian software exporting firms. To make their presence felt in international market the Indian Software exporting firms have to develop suitable software export marketing strategy by focusing its core competency areas and developing the practices of international standards. The marketing strategy for software products is especially relevant where normal selling fails to deliver the required results and to make made in India label a symbol of software quality, competitive price, reliability and service to the customers.
Authors and Affiliations
Ashutosh Nigam
Keywords
Related Articles
- EP ID EP252226
- DOI -
- Views 64
- Downloads 0
International Trade Problems and India: A Case Study
The liberalisation of international trade in services will put them at an even greater disadvantage in terms of their government’s sovereignty and of developing their domestic service industries. However, just as there a...
Attrition in IT-BPO : A Critical Appraisal in Indian Context (The Alarming Cost and Less Competitive Advantage)
Attrition in IT-BPO not only pushes up costs incurred on the training of employees but also affects productivity that too with the ideal level of ‘Knowledge maturity’ of the organization and the employees. The organizati...
Human Resource Management Through Commercialised Professional Education in India : A Bane or a Boon
Career opportunities and rewards are very important factors in providing a development climate in educational institutions and agencies. If there is no developmental climate and no pressure or incentives for development,...
A Study of Recruitment & Selection of Employees in Public Sector Enterprises of India
Recruitment and selection are two important functions of human resource management. Technically speaking the function of recruitment precedes the selection function. It includes finding, developing prospective employees...
Short-term Credit and Rice Productivity in Orissa (An Investigative Study at District Level)
Credit is considered as a critical input that affects agricultural productivity. Due to the lack of economic power and of educational background, the small and marginal farmers in Orissa (India) are unable to adopt the n...