Sport Corporate Responsibility as a goal of functioning of football clubs
Journal Title: Zarządzanie i Finanse - Year 2015, Vol 13, Issue 1
Abstract
The main aim of this article is to show the role and scope of corporate social responsibility in contemporary activities of professional football clubs. Specificity undertaken economic activity causes the implemented solutions in the field of CSR seem to have a broader scope of similar activities carried out by typical com- mercial enterprises. In conjunction with a number of unique features of sport as a social and cultural phenomenon and a variety of stakeholder expectations foot- ball clubs gives a potential of creating a specific model of corporate social respon- sibility through sport, referred to as Sport Corporate Responsibility.
Authors and Affiliations
Michał Comporek
Keywords
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