STATISTICAL ANALYSIS OF ONLINE SHOPPING BEHAVIOR OF STUDENTS
Journal Title: Marketing Identity - Year 2015, Vol 3, Issue 1
Abstract
Article provides insight into the statistical analysis of the behavior of students who buy in the online environment. As statistical units were used students of University of Ss. Cyril and Methodius in Trnava (Slovak Republic). Except to the descriptive statistics we focused on testing of statistical hypothesis. The most frequently test was chi-square test for independence whereby we investigated whether the responses in each group were statistically significant. These results may help in targeting marketing campaigns in an online environment.
Authors and Affiliations
Andrej Trnka
Keywords
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