STRATEGI BISNIS YANG BERORIENTASI KONSUMEN
Journal Title: Paspalum : Jurnal Ilmiah Pertanian - Year 2016, Vol 4, Issue 1
Abstract
The use of marketing concept philosophy in a company's program is not just an effort of those who are given the responsibility of sales and marketing, but an endeavor attempted by everyone in an organization. Requirements needed for consumer-oriented organizational development include some activities i.e. inculcating consumer-oriented values and beliefs which are supported by top management, integrating markets and consumers into the process of strategic planning, creating marketing management & developing a strong program, creating a basic measurement of performance on the basis of markets, and developing commitment to consumers throughout the organization.
Authors and Affiliations
Euis Dasipah
Keywords
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- EP ID EP603626
- DOI 10.35138/paspalum.v4i1.23
- Views 148
- Downloads 0
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