Strategic analysis of insurance companies in Ukraine and in the world
Journal Title: Науковий вісник Полтавського університету економіки і торгівлі. Серія "Економічні науки" - Year 2017, Vol 1, Issue 79
Abstract
Annotation. Purpose. The article overviews the algorithm of applying the SPACE-analysis method to justify the market position of an insurance company and choose the optimal strategy of its development. Methodology of research. The objectives of the article implemented by using the following general and specific research methods: analysis and synthesis, systematization and generalization, dialectical approach. Findings. SPACE-conducted analysis allowed to determine the priorities of Ukraine considered the insurance companies and the world. It was determined that companies focus should be on stabilizing the financial situation and attract additional funding. Practical value. Concluded, that SPACE-analysis allows investigating the activity of organization by four main directions, which characterize both – internal potential and external environment, gives an opportunity to identify the vector and the development strategy of an organization.
Authors and Affiliations
Yu. Bagliuk
Keywords
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