STRATEGIC COMMUNICATION ACTIVITIES APPLIED TO INTERNATIONAL SPORTS ORGANIZATIONS: COMPARISON OF TURKEY AND THE UNITED STATES
Journal Title: The Journal of International Social Research - Year 2017, Vol 10, Issue 51
Abstract
Communication activities of the sports organizations is one of the most important study fields which is an up close look to the sports sciences and the communication sciences. Services given to the countries, athletes, employees, attendants, spectators have to be professional, complete and smooth. Otherwise, possible mishaps and unfavorable situations that occur during the competitions will rebound to the entire organization. Therefore, sports scientists and communication scientists need to execute these organizations together. In this thesis, the Strategic Communication Activities applied to international sports organization have been examined. As a result of the examination of the strategic communication activities applied to international sports organizations; the aim of the study is to show how effective the organization is and what is the share of the organization in success and failure. Thus, the study has tried to contribute to sports and communication fields by examining the strategic communication activities of the Istanbul Marathon, which was organized in Istanbul City of Turkey, and Miami Marathon, which was organized in Miami City of the State of Florida of the United States of America, by evaluating those organizations in terms of sports management and organization. Within that scope; a survey form was conducted among the people who worked in the marathon organization in Turkey and America. The data obtained from the research has been analyzed by using the program SPSS (Statistical Package for social Sciences) for windows 22.0. Descriptive statistical methods such as number, percent , deflection have been used during the evaluation of the data. The relation between group variables have been tested with "Chi-square" analysis. T-test has been used in comparison with quantitative continuous data between two independent groups. According to the survey results, there seems to be no big differences between the strategic communication activities that have been examined in United States and in Turkey. It has been determined that in both countries that the web sites are the most often used and are the only strategic communication channel and they care about the strategic communication department and the strategic communication departments had been around for years ad also the strategic communication departments are the only arbiter on making related decisions. Additionally , it was observed that Guest Relations departments often have significant effect on making strategic communication decisions and the guest relation departments are units that are pursued by a professional support. Besides, it was determined that the budget that is put aside for strategic communication in United States is more than Turkey.
Authors and Affiliations
Ecem HANBAY
Keywords
Related Articles
- EP ID EP255214
- DOI -
- Views 91
- Downloads 0
TURKISH ARMY IN THE FIRST YEARS OF DEMOCRAT PARTY (1950-1953)
In the work, it is discussed the military aids by U.S.A. and new restructuring in the army as well as the budget allocated by the Turkish Land, Air and naval Forces in the first years of Democrat Party (1950-1953). In th...
AN ANALYSIS OF “THE SIMPSONS” THROUGH VISUAL INDICATORS
In this paper, The Simpsons (1989-) is analyzed based on the critics of capitalism by visual indicators which are categorized as character, light and color. Content analysis method is used and 1st, 18th and 24th seasons...
MAJOR CHALLENGES TO THE EFFECTIVE MANAGEMENT OF HUMAN RESOURCE TRAINING AND DEVELOPMENT ACTIVITIES
Human resource training and development (HR T&D) in manufacturing firms is a critical aspect of the development of a knowledge-workforce in Malaysia. The objective of this study is to examine challenges to the effective...
THE SHADOWS OF MUSIC IN ABDULBAKI NASIR DEDE’S DIWAN
Abdulbaki Nasir Dede who sheikh of the Yenikapi Mevlevi-Lodge in 19 th century. He is a ney player and composer. In this search his Diwan studied within the framework of musical elements. In the introduction chapter were...
IN THE EARLY PART OF EIGHTEENTH CENTURY OF THE COURT OF KAYSERI WHICH WOMEN SEEKING RIGHTS(CRIMINALITY AND INNOCENCE)
As known, religious court records are the essential resources at the field of ottoman people structure. Despite the fact that rules and laws of the religious court are based on İslam and Turkish culture, findings about ‘...