Strategic management spa facilities in the region as part of the national economic security
Journal Title: Формування ринкових відносин в Україні. Збірник наукових праць - Year 2017, Vol 4, Issue 4
Abstract
The article highlights the essence of economic security are considered, the security features on a regional level. Product singled characteristic differences sanatorium – resort facilities. Argued the uses of marketing strategic planning in the spa – spa institution. The characteristic factors of influence on the content and the degree of formalization marketing strategic planning.
Authors and Affiliations
S. VASYLCHAK, O. HALACHENKO, N. STRUCHOK
Keywords
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