Strategic vectors positioning of the enterprise market.
Journal Title: Економіка: реалії часу - Year 2015, Vol 5, Issue 21
Abstract
The article gives the analysis of the different approaches of the concept "positioning" and its original interpretation, investigates the role and importance of the strategic positioning in the enterprise activity. It defines the possible strategic approaches of the enterprise positioning on the market, the principles and conditions for effective positioning. It suggests a step-by-step development and implementation of position policy emphasizing management activities associated with each step.
Authors and Affiliations
Liliya Chernyshova, Anastasiya Dzhenkova
Keywords
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