Strategies of merchandising of the leterago company, asepxia soap, in the letamendi parish of the city of Guayaquil
Journal Title: Prohominum - Year 2022, Vol 4, Issue 1
Abstract
The objective of the research is to develop effectivemarketing strategies for the company Leterago, company in charge of the development and distribution of pharmaceutical products, specifically asepxia soap, in which this project focuses. The Strategies are aimed at the public of the parish Letamendi, in the city of Guayaquil and their main objective is sought through the use of Merchandising strategies, for which it has been carried out under the modality feasible project supported in a bibliographic revision together with an approach of field of reality. Among the data collection techniques used is the survey and interview. . The sample was 383 people. Among the results it is evident that the proposed implementation of merchandising strategies of the company Leterago, Asepxia soap is the alternative to ensure good product rotation, appropriate promotions thereof, which will affect its marketing
Authors and Affiliations
María José Menéndez Ledesma, Jonatan Andres Portugal Gorozabel
Keywords
Related Articles
- EP ID EP707955
- DOI 10.47606/ACVEN/PH0099
- Views 97
- Downloads 0
Convergences between Dewey and Hernández -An analysis of pedagogical approaches
John Dewey's educational theory revolutionized the approach to learning by advocating active and meaningful education based on experience. Dewey advocated problem-based learning, in which...
Reengineering and optimization of the processes of the “Doris Mendoza” wastewater treatment plan
The research addresses inappropriate urban wastewater management and its impact on health and the environment, highlighting the need for efficient treatment systems. The annual increase in water consumption...
Assertive communication as a strategy against academic stress
A university student during his academic journey faces multiple pressures related to content management, peer pressure, questions from professors, economic uncertainty, adverse family situations, am...
Impact of ICT on cognitive and emotional development in a group of children aged 3 to 4 years
The integration of Information and Communication Technologies in child development has shown significant effects in various areas of cognitive and emotional development. This study evaluated a gr...
The Organizational Climate And Role Of The Research Teacher To Achieve Professional Satisfaction
The present study proposed to carry out an analysis of the organizational climate and the role of the research teacher to achieve professional satisfaction, which will allow feedback on the proc...