Strategies of merchandising of the leterago company, asepxia soap, in the letamendi parish of the city of Guayaquil
Journal Title: Prohominum - Year 2022, Vol 4, Issue 1
Abstract
The objective of the research is to develop effectivemarketing strategies for the company Leterago, company in charge of the development and distribution of pharmaceutical products, specifically asepxia soap, in which this project focuses. The Strategies are aimed at the public of the parish Letamendi, in the city of Guayaquil and their main objective is sought through the use of Merchandising strategies, for which it has been carried out under the modality feasible project supported in a bibliographic revision together with an approach of field of reality. Among the data collection techniques used is the survey and interview. . The sample was 383 people. Among the results it is evident that the proposed implementation of merchandising strategies of the company Leterago, Asepxia soap is the alternative to ensure good product rotation, appropriate promotions thereof, which will affect its marketing
Authors and Affiliations
María José Menéndez Ledesma, Jonatan Andres Portugal Gorozabel
Keywords
Related Articles
- EP ID EP707955
- DOI 10.47606/ACVEN/PH0099
- Views 79
- Downloads 0
Biopsychosocial approach in partner therapies of patients with azoospermia
Azoospermia affects 1% of men, and the incidence in sub-fertile couples has been reported up to 10%-15%. It has been considered by the World Health Organization (WHO) since 2009 as a major health problem, affecti...
Violence in dating relationships among adolescents aged 13 to 19; under the focus of human care
The United Nations (UN) defines violence in dating relationships as any violent act that generates physical and psychosexual damage to the victim, including threats of death or deprivation of the autonomy that he...
Characterization Of Personality, Motivation And Leadership Style; Factors That Converge In The Profile Of The Stress-Generating Leader
The objective of this research was to carry outa survey of publications posted on the web, to establish the main intrinsic stress-generating characteristics in the profile of a leader. Identifying for this each of the el...
Importance of research in the educational field of higher education
Research is the transverse axis of higher education, especially scientific research in the different scenarios of science, constituting a fundamental pillar for the contribution to the quality of life...
Reengineering and optimization of the processes of the “Doris Mendoza” wastewater treatment plan
The research addresses inappropriate urban wastewater management and its impact on health and the environment, highlighting the need for efficient treatment systems. The annual increase in water consumption...