“Strength, Weakness and Opportunities of HUL’s FMCG Products: Rural Market of Uttar Pradesh, India”
Journal Title: IOSR journal of Business and Management - Year 2018, Vol 20, Issue 9
Abstract
Rural Marketing is a developing in pricing, promoting, and distributing rural specific goods and services. It leads to a desired exchange with rural consumers to satisfy their needs and also to achieve organizational objectives.Products, which have a quickturnover, get replaced within a year and have relatively low costs, are known as Fast Moving Consumer Goods (FMCG).FMCG products are those that get replaced within a year.Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods Company with a heritage of over 80 years in India and touches the lives of every 2 out of 3 Indians. The concept of rural marketing in Indian Economy has always played an influential role in the lives of people.It is the marketing that is meant especially for the rural people. Products are especially meant for them and to make them aware about the products which they are not known to them. Through this paper an effort has been made to know about the rural markets and their impact in terms of strength and weakness of HUL’s FMCG products in rural market. This paper tries to understand theconcept, importance and status of rural market. The main aim of the study is to observe the potentialof Indian rural markets and fetch out various opportunities and problems being faced by HUL in rural market of Uttar Pradesh, India.
Authors and Affiliations
Mohd Shuaib Siddiqui, Aftab Alam
Keywords
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- EP ID EP412447
- DOI 10.9790/487X-2009015869.
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