STRUKTURASI KOMUNIKASI INTERNAL DALAM PRAKTIK MEDIA RELATIONS DI DALAM INDUSTRI MEDIA
Journal Title: INFORMASI - Year 2018, Vol 48, Issue 1
Abstract
Media relations is one of the practices that can be found in the system of a public relations (PR) department. The PR department of a media industry still needs to do the practice of media relations with other media industry although it has already had its own channel to disseminate information. The practice of media relations has aim that the information from an organization can be distributed to the public through the channel of the media industry. To achieve the aim, the initial process, such as the interaction and communication in the internal environment of the organization between the PR staff with the superiors, is required. PR staff and the superiors as the agents use the structure to act in the process of system production and reproduction. To know how the process of the system production and reproduction in the interaction of the agents in the practice of media relations, then analysis using adaptive structuration theory developed by McPhee and Poole is required. This research aims to describe and provide an understanding of structuration of internal communication in the practice of media relations in the PR department. The method used in this research is a single instrumental case study with descriptive qualitative approach. From this study, it is found that in the PR department system, the staff connects to the superiors in the internal environment in the practice of media relations and the agents use the structure to act and to interact so that the system and practice can take place continuously either as a rountine or as a transformation.
Authors and Affiliations
Brahma Putra Pratama
Keywords
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- EP ID EP347710
- DOI 10.21831/informasi.v48i1.17799
- Views 61
- Downloads 0
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