Student Personal Branding in Job Recruitment
Journal Title: Journal of Corporate Responsibility and Leadership - Year 2018, Vol 0, Issue 3
Abstract
Purpose: The main purpose of the research was to investigate the way Polish students perceive personal branding as a tool for job recruitment and how it differs between those in the first and last years of study. Another aim was to check what social media students use as a personal branding tool. Design/methodology/approach: The study was based on 100 questionnaire surveys collected in March 2017 among the bachelor and master students of the Faculty of Economic Sciences and Management at Nicolaus Copernicus University in Toruń. The analysis was carried out with use of Excel and SPSS programmes. Findings: The research shows that in personal branding the most important elements for students are interpersonal skills and the ability to behave in a difficult situation as well as student’s evaluation during studies at the university. Students from the first year are not focused on development of their own brand. On the other hand, students from the fifth year of studies try to build their personal brand as they are more aware how to create it. They check the results searching their names in the Internet. The most popular Internet personal branding tool is Facebook. Research and practical limitations/implications: Our study has a limited scope, it needs to be expanded to the students of more diverse majors and possibly different universities to obtain a fuller picture.Originality/value: The phenomenon of personal branding online has not been examined extensively from a personal perspective among Polish students, despite its growing importance. We address this research gap. Paper type: empirical.
Authors and Affiliations
Sara Dombek, Joanna Wińska
Keywords
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- EP ID EP542263
- DOI 10.12775/JCRL.2018.015
- Views 156
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