Study of Factors Influencing Customer's use of Electronic Banking Services by Using Pikkarainens Model (Case study: Eghtesad Novin Bank of Kermanshah, Iran)
Journal Title: International Research Journal of Applied and Basic Sciences - Year 2012, Vol 3, Issue 6
Abstract
Since Iran has become a member of world trade organization (WTO) and due to arrival of foreign rivals to national financial markets, Iranian banks need to develop their services in the line with technological changes and to turn to E-banking. One of major obstacles to the way of E-banking development is the lack of adoption by customers of this technology as well as some bias toward traditional banking practices. Using Pikkarainen model, present research studies factors influencing customers use of E- banking services among Eghtesad Novin banks customers to this end, this research has used a questionnaire simply randomly distributed to 228 customers of Eghtesad Novin bank. Validity of the questionnaire was confirmed by a number of university professors.
Authors and Affiliations
Peyman Akbari*| Department of Management, Payame Noor University, I. R. of IRAN,peymanakbari3537@yahoo.com, Reza Rostami| Department of Management, Payame Noor University, I. R. of IRAN, Akbar Veismoradi| Department of Accounting, Payame Noor University, I. R. of IRAN
Keywords
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