Study of Relationship Among Tourist Attraction, Recreation Experience, Satisfaction, And Loyalty In Leisure Agriculture Area
Journal Title: International Journal of Business and Management Invention - Year 2018, Vol 7, Issue 9
Abstract
The purpose of this study is to understand the relationships between agricultural attraction, recreational experience, satisfaction and loyalty. In this study, a total of 644 effective questionnaires were collected by convenience sampling. Through the descriptive statistics and partial least squares (PLS) statistical analysis, the research results show that the agricultural attraction and satisfaction of leisure agriculture area have a predictive effect on the loyalty to the tourists in the destination. According to the results, the research not only gave the suggestions for the government tourism sectors, but also provides the direction for the future research.
Authors and Affiliations
Hsiao-Ming Chang, Li-Chu, Chang Liao, Ling-Ching Su
Keywords
Related Articles
- EP ID EP401191
- DOI -
- Views 98
- Downloads 0
Management Of Quality Assurance Of Higher Education Based On Self Evaluation
Quality assurance of higher education is an important issue that is being discussed, even become the main agenda in accreditation, so it needs to be managed with the best. This study aims to analyze and describe the qual...
A Study on Structure of Insurance Sector In India
Life insurance is a contract that pledge payment of an amount to the person assured (or his nominee) on the happening of the event insured against. The contract is valid for payment of the insured amount during, i) The d...
A Semantic Differential Study ofKanseiWords on Packaged Beverage Products
This study was aimed at determining Kansei space in various categories of beverage products based on the semantic differential method. There are 14 pairs of adjectives used to measure psychological impression or feeling...
Challenges Facing Kenyan Women Entrepreneurship In MicroFinance Credit Accessibility: A Case Study Of Machakos County
Micro, Small and Medium Enterprises are viewed as a key driver of economic and social development in the African context. They represent a large number of businesses in a country, generate much wealth and employment and...
ASM – A Stock Market Up Lifter or a Wreck?
Securities exchange is a standout amongst the most adaptable segments in thesecurities related framework, and Stock Market assumes a vital job in monetary advancement. Securities and Exchange Board of India (SEBI) and Ex...