Studying methods of strategic analysis

Journal Title: Економіка. Фінанси. Право - Year 2017, Vol 11, Issue

Abstract

The article is devoted to the study of methods of strategic analysis: comparison and generalization, matrix methods. The matrices BCG, ADL / LC and McKinsey / GE are studied, the features of their construction, advantages and disadvantages are determined, and their popularity in practical activities is proved.

Authors and Affiliations

Nataliia Oleksiivna Zadorozhniuk, Hanna Viktorivna Pustova

Keywords

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  • EP ID EP601448
  • DOI -
  • Views 53
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How To Cite

Nataliia Oleksiivna Zadorozhniuk, Hanna Viktorivna Pustova (2017). Studying methods of strategic analysis. Економіка. Фінанси. Право, 11(), 52-53. https://europub.co.uk/articles/-A-601448