Studying Strategic Orientation and Market Orientation and Its Impact on Strategy Innovation and New Products in Small and Medium Manufacturing Enterprises in Tehran
Journal Title: International Research Journal of Applied and Basic Sciences - Year 2013, Vol 6, Issue 5
Abstract
Increased competitive environment has led todays organizations, faced with several problems. Process of globalization and the emergence of the World Trade Organization, broad advances in technology, rapid changes in consumption patterns and demand, resource shortage, increasing number of manufacturers and the high cost of production are different challenges that businesses and different factories face them. Increasing the number of competitors is another major challenge that led companies to differentiation of rivals to try. On the other hand, in the terms of innovation and competitiveness in the long term, the long-term competitive advantage, cost much more than that SMEs will have to pay and the only way to compete in markets is highly variable and unpredictable. In this study we examine the prevalence of strategic orientation and market orientation and its impact on innovation strategy and production of new products in small and medium organizations of Tehran Province. For this purpose researcher has collected samples, by using stratified random sampling of the data from 384 managers and experts of the company. In this research, descriptive statistics is used to analyze the data and for the hypothesis Kolmogorov test and Smirnov test, regression and functional verification are used. Sixteenth edition of SPSS software is used to analyze the data. Research includes the relationship between market orientation and strategic innovation and product development, process innovation and also the strategic orientation has a significant relationship with innovation strategy.
Authors and Affiliations
Masoomeh Shafiei| Department of management Science and Research branch, Islamic Azad University, Mazandaran, Iran., Seyed Mahdi Hosseini| Department of management Science and Research branch, Islamic Azad University, Mazandaran, Iran., Ali Nabavi Chashmi| Department of management Science and Research branch, Islamic Azad University, Mazandaran, Iran.
Keywords
Related Articles
- EP ID EP6169
- DOI -
- Views 271
- Downloads 8
An Integrated model for increasing the motivation of disciplinary science students
In this research conducted to examine the factors affecting the projection of incentive and introduction of the integrated model to increase research incentive, the researchers achieved an appropriate conceptual framewor...
Lovely Training from the Attar's Point of View
Pain and love are two philosophical, epistemological, and psychological categories in human existence domain that are generally dealt with seriously by the writers and mystics. Also, mystic training is an important and v...
DEVELOPMENT OF A NOVEL BIOBEVERAGE – BIOFEVITA
Milk is a rich source of calcium and phosphorus whereas it is lack of iron and hence it has to be fortified with some nutrients. Consumer demands are very high over the milk beverages, a novel milk based biobeverage is p...
Effects of different levels of humic acid, amino acid and fulvic acid on the growth and yield of basil plants
In order to investigate effect of different levels of humic acid, amino acid and fulvic acid on growth and and yield of basil plants, an experiment was performed as a design of completely randomized with 10 treatment and...
Mystics’ Poverty
MaulanaJalalu-'d-din Muhammad Rumi has called poverty the best commodity which has been offered in theosophical school of Mathnawi on which other things are dependent. In this noble book, poverty has been depicted as bla...