Studying the importance of social capital in Payame Noor University through customer satisfaction approach (professor-employee-student)

Journal Title: International Research Journal of Applied and Basic Sciences - Year 2012, Vol 3, Issue 5

Abstract

The modern world is the world of organizations and human force is regarded as the most valuable organization-oriented resource of organizational approaches and activities and plays a major role in attaining purposes and ideals of the organization. Therefore, nowadays social capital plays a more important role than physical and human capital in organizations and societies and it is necessary to increase social capital among organizational individuals to enhance satisfaction level of customers. Given to abovementioned issues, importance of professors and employees with high social capital is very high for universities and organizations. Thus factors which are related to enhancement of social capital must be determined. The present survey has been conducted to study impacts of social capital dimensions on increasing of students' satisfaction in Tehran Payame Noor University. It was conducted using descriptivecorrelation method and hypotheses were tested through Spearman rank correlation coefficient and SPSS16 software. Results of the survey reveal that there is a direct relationship among various dimensions of social capital and students' satisfaction in Tehran Payame Noor University. Friedman variance analysis and binominal distribution tests demonstrate relational aspect of social capital has a higher average than other aspects and social capital status among professors and employees of Tehran Payame Noor University is at a desirable level. Keywords: social capital, customer satisfaction

Authors and Affiliations

Ali Nejatbakhsh Esfahani| Assistant Professor and faculty member, Payame Noor University (PNU), Central Organization, I.R, Iran., Saeid Nourian*| MSc of Business Management (international trade) at Tehran Payame Noor University,[email protected]

Keywords

Related Articles

The effects of benzyl adenine, gibberellic acid and salicylic acid on quality of tulip cut flowers

Tulip is known as an economical important ornamental plant. The present research was conducted based on completely randomized design to evaluate the induced changes in tulip cut flowers caused by the application of benzy...

Measurement of social capital in Hamadan province of Iran

The present research was accomplished with the aim of measuring social capital in Hamadan province of Iran using descriptive method survey. The tools for collecting data were questionnaire and interview. The statistical...

Seed number in canola (Brassica napus L.): Effects of dry matter, crop growth rate, temperature, and photothermal quotient around flowering

Seed number is a function of dry matter accumulation, crop growth rate (CGR), photothermal quotient (PTQ) and temperature during a critical developmental period, which is around flowering in canola (Brassica napus L.). T...

The relationship between relational capital and buyer performance

The proposed study of this paper performs an empirical investigation on the relationships between relational capital (trust, socialization, commitment, dependence, reciprocity, and personal characteristics) accumulation...

The Effect of Human Resource Management Policies on Boosting Work Force Efficiency (Case Study of Iran Zamin Bank Branches in West and East Azarbaijan)

the study aims a investigating the effect of the strategies and policies on the work force working at Iran Zamin bank branches on which the human resource managers should possess them in order to achieve organization goa...

Download PDF file
  • EP ID EP5015
  • DOI -
  • Views 296
  • Downloads 23

How To Cite

Ali Nejatbakhsh Esfahani, Saeid Nourian* (2012). Studying the importance of social capital in Payame Noor University through customer satisfaction approach (professor-employee-student). International Research Journal of Applied and Basic Sciences, 3(5), 1088-1096. https://europub.co.uk/articles/-A-5015