Supply Chain Analysis Of Cemani Chickens In Temanggung, Central Java, Indonesia
Journal Title: IOSR Journal of Economics and Finance (IOSR-JEF) - Year 2018, Vol 9, Issue 4
Abstract
This study aimed to determine the supply chain of Cemani chicken in Temanggung, Central Java, Indonesia. The method used in this study was survey method with purposive sampling and snowball sampling. Data in this study were analyzed descriptively. Results showed that there were 4 channels of the supply chain of Cemani chicken in Temanggung. Product flows from farmer to the customers. Information and financial flows from customer to the farmers. The most efficient marketing was direct market from farmer to customer (channel IV). This study suggests that farmers need to maximize the usage of social media as marketing media to expand the market. Improvement in shipping transportation also needed to decrease the mortality risk.
Authors and Affiliations
Intan Kamilia Habsari, Bambang Ali Nugroho, Siti Azizah
Keywords
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- DOI 10.9790/5933-0904014449.
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