Surveying the Influence of E.B to CRM in Refah Bank (Case Study: Branch City of Tehran)
Journal Title: International Research Journal of Applied and Basic Sciences - Year 2014, Vol 8, Issue 5
Abstract
Today's society expects that the efforts to attract deposits from the banking system and the proper allocation of economic activities beneficial to the overall economic and social development as well as move. In this study we impact of e-banking on customer-oriented First, the concept of technology, information , e-government , e-commerce and the importance of customer satisfaction has been investigated in the context of electronic banking , electronic service channels and the impact that such services can increase customer relation management makes the seen . Finally, the results of a field study found that the use of e-banking and customer relation management, there is a significant positive correlation between the acceptable and the observed variables we find the coefficients of rank order variables are as follows:1- the customer satisfaction 2 - Acquisition 3 - customers Loyalty, 4 - keeping the client, 5 - customer trust.
Authors and Affiliations
Dr. Mohmmad Reza Kabaranzad GHadim| Assistant Professor, Department of Management, Islamic Azad University Central Tehran. email: kabaranzad@yahoo.com, Zahra SHokati| Master of Business Administration - Internal Business, Department of Management, Islamic Azad University Central Tehran
Keywords
Related Articles
- EP ID EP6610
- DOI -
- Views 285
- Downloads 10
Numerical Method for Estimating Flow Pattern around Straight Bell Mouth Spur Dike with Computational Fluid Dynamic
Using the Dike is an indirect method for controlling coastline erosion based on the modification of the flow pattern. The construction of this structure is with the aim of diverting the flow from erodible River coastline...
Relationship Between Corporate Governance And Dividend Payment Policy Of Companies Listed In Tehran Stock Exchange
The main objective of this study is to determine the relationship between corporate governance and payout policies. Our sample consists of 100 companies listed in the Tehran Stock Exchange during the years 2005 and 2011a...
Comparison between Floor Trading and Electronic System on Liquidity
A trend towards computerized transaction points out a significant query that either electronic cost which is occurring in trading system is lower than that of trading through floors. Trading system is how orders are hand...
Qara-Chai River sediment survey of the Markazi province numerical model HEC-RAS.4
Estimate the amount of sediment load and transfer it to a lot of land and water resources projects such as the removal of a river bend, narrowing rivers, flood control, navigation, water went, and the design of dams and...
Benthonic Foraminiferal Assemblages, Microfacies Analysis And Sedimentary Model Of Ziarat Formation, Someah –E- Pain Area (Central Iran Province, NW Iran)
Ziarat Formation in western north of Iran and in Central Iran Province and under zone of Alborz-Azerbaijan includes large benthic foraminifera . Based on paleontological studies and investigation of fossil accumulations...