Surveying the Influence of E.B to CRM in Refah Bank (Case Study: Branch City of Tehran)

Journal Title: International Research Journal of Applied and Basic Sciences - Year 2014, Vol 8, Issue 5

Abstract

Today's society expects that the efforts to attract deposits from the banking system and the proper allocation of economic activities beneficial to the overall economic and social development as well as move. In this study we impact of e-banking on customer-oriented First, the concept of technology, information , e-government , e-commerce and the importance of customer satisfaction has been investigated in the context of electronic banking , electronic service channels and the impact that such services can increase customer relation management makes the seen . Finally, the results of a field study found that the use of e-banking and customer relation management, there is a significant positive correlation between the acceptable and the observed variables we find the coefficients of rank order variables are as follows:1- the customer satisfaction 2 - Acquisition 3 - customers Loyalty, 4 - keeping the client, 5 - customer trust.

Authors and Affiliations

Dr. Mohmmad Reza Kabaranzad GHadim| Assistant Professor, Department of Management, Islamic Azad University Central Tehran. email: kabaranzad@yahoo.com, Zahra SHokati| Master of Business Administration - Internal Business, Department of Management, Islamic Azad University Central Tehran

Keywords

Related Articles

Signifying the relationship between perceived motivational climate and anxiety in the elite athletes in the individual sports

The aim of this survey was investigating the relationship between perceived motivational climate and anxiety in the elite athletes in the individual sports. For this purpose,the population that was chosen in this investi...

The effect of salt stress on growth parameters of Lavandula officinalis

Salinity either of soil or of irrigation water causes disturbance in plant growth and nutrient balance and reduces crop yields. The effects of NaCl salinity and/or calcium or potassium level on the plant growth were inve...

A study on effect of corporate diversification on information asymmetry using Bid- Ask: evidence from Tehran Stock Exchange

The aim of this paper is to analyze and to test the influence of corporate diversification on the information asymmetry using bid-ask. To test the research hypotheses, a sample of 47 companies listed in Tehran Stock Exch...

Generalized Law of Large Numbers on some of Fuzzy Random Variables

In this paper, we prove almost sure convergence ( ? ? ) to zero as ?. In this case, we study the strong Law of large numbers for the weighted average of pairwise negatively quadrant dependent fuzzy random variables. We a...

Survey of Patient safety climate from nursing views

Today patient safety has considerable importance in clinical care. Safety Climate refers to the perception of safety, which motivates people to perform tasks in a safe and safe. Health care organizations in the country,...

Download PDF file
  • EP ID EP6610
  • DOI -
  • Views 324
  • Downloads 10

How To Cite

Dr. Mohmmad Reza Kabaranzad GHadim, Zahra SHokati (2014). Surveying the Influence of E.B to CRM in Refah Bank (Case Study: Branch City of Tehran). International Research Journal of Applied and Basic Sciences, 8(5), 590-596. https://europub.co.uk/articles/-A-6610