SUSTAINABILITY OF CSR IN INDIAN COMPANIES
Journal Title: International Journal of Management, IT and Engineering - Year 2017, Vol 7, Issue 4
Abstract
The area of Corporate Social Responsibility has developed considerably over the last decade. Today, businesses are concerning more for contributing to society. Vision, mission and value statement of companies’ explicit commitment to CSR and also CSR issues are now being integrated into sustainability of business operations. Each company responds differently to CSR issues. The degree and extent of their response is influenced by factors such as the socio, economic and environmental perspectives of CSR adopts by the company. The paper will discuss the significant CSR practices that emerged within three IT giants of Indian origin (Infosys, TCS and Wipro).This paper is an attempt to find out the significant contributions and status of Indian Corporate on CSR and sustainability of business through the case study approach of three IT leaders of India andbuid a model for sustainable CSR.
Authors and Affiliations
Dr. Leena. James
Keywords
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