СУТНІСТЬ МАРКЕТИНГОВОГО УПРАВЛІННЯ ПІДПРИЄМСТВОМ
Journal Title: World Science - Year 2016, Vol 5, Issue 9
Abstract
The article reveals the essence of marketing management pdprimstvo. Analyzes approaches to the definition of "marketing management", "marketing", "marketing management". Marked typical problems in applying the marketing enterprises of Ukraine. The approaches to marketing management in the enterprise.
Authors and Affiliations
С. С. Нестеренко, І. Ю. Кутліна
Keywords
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- EP ID EP562574
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