SYMBOL INTERPRETATION IN VISUAL COMMUNICATION: ANALYZING A SUPREMATIST PAINTING “THE BLACK SQUARE” IN TERMS OF INTENTIONALITY
Journal Title: Online Journal of Art and Design - Year 2013, Vol 1, Issue 4
Abstract
Symbols are often used in visual communication; in particular they prevail in the abstract visual arts. Their interpretation is not always a simple task. Some cases of symbols cannot be interpreted using the traditional approaches. The purpose of this paper is to present an intentionality based idea of the symbol, and to describe the way of its interpretation. The symbol is proposed to be grounded on the term of the tangential intentionality. The latter implies that a thought of the perceiver of the sign is directed toward “not the signified object”. As a case of such a symbol, a painting The Black Square by K. Malevich is analyzed and an attempt of its interpretation proposed. Arguments supporting the proposed way of interpretation, including analysis of the statements of Malevich, are described. This painting marked the beginning of the non-representational art and made a great influence on the modern design. Now it costs more than one million dollars, however, discussions on its meaning and real value still continues.
Authors and Affiliations
Algirdas Budrevicius| Faculty of Communication, Vilnius University, Lithuania E-mail algirdas.budrevicius@kf.vu.lt
Keywords
Related Articles
- EP ID EP8187
- DOI -
- Views 628
- Downloads 30
EMBEDDING VISUAL EFFECTS IN 3D ANIMATED ENVIRONMENT DESIGN FOR SHORT MOVIE
Visual effects are commonly referred to as Visual F/X or VFX, which comprise the various computerized processes by which images are created and/or manipulated outside the context of a live action video. Visual effects in...
Spatial Encounters of Fantasy and Punishment in the Deadman Wonderland Anime
This paper intends to contribute to the interdisciplinary studies of architectural discourse and anime as an art form.Being not limited to pure visual aesthetics and entertainment per se, anime narratives engage with the...
DESIGN EDUCATION: OUT OF THE STUDIO AND INTO THE RESEARCH LAB
Design education, by broad definition, is the instruction of theory and application in the creation of products, services, and communications. More specific to Visual Communication Design, is the teaching of typography,...
The Buried and Declared: Reading the Cultural Memory of Umit Inatci
The art experiments take their values from a certain hidden cultural containment, for the fact that culture is the artist's aware; it is his source and background. The art experiment also take their values from the abili...
“ABANDONED”
The art experiments take their values from a certain hidden cultural containment, for the fact that culture is the artist's aware; it is his source and background. The art experiment also take their values from the abili...