Synergistic Approach to Marketing Management Process
Journal Title: Globalization and Business - Year 2016, Vol 1, Issue 1
Abstract
System of new technologies, particularly innovative processes of products and services, having distinguished synergetic approach in our opinion, should become key model of economical growth. Innovative approach shall be discussed as depth process of making novelties and creative work, as well as maximal realization of innovative alternative, permanent process of innovative demands and entrepreneurial facilities and efforts. During managing the marketing system with scientific methods, especially with synergism and synergetic ideas, we are introduced to new innovative methods as a result of which we get completely original group.Usage of synergetic ideas helps us to increase management effectiveness, particularly to realize and become aware of important defects and their remedies without special expenditures. Such method makes it possible to conserve-minimize resources and costs.
Authors and Affiliations
Nana Nadirashvili
Keywords
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