Technology Acceptance of a Mobile Application to Manage Dairy Businesses
Journal Title: Revista CEA - Year 2022, Vol 8, Issue 17
Abstract
This study aimed to evaluate the technology acceptance of a mobile application to manage diary businesses and to identify the factors that influence the intention to use and the frequency of use of these technologies in the dairy industry. The Technology Acceptance Model (TAM) was used to conduct the evaluation. A survey was administered to 122 dairy farmers, the TAM was calculated by the partial least squares method, and ordered logistic regression was employed to examine the frequency of use. It was found that perceived usefulness has the strongest influence on intention to use. In addition, bigger business sizes increase perceived usefulness. In turn, milk production volume, dairy farmers’ age, and previous knowledge of mobile applications to manage dairy businesses do not influence perceived usefulness or ease of use. The evidence shows that educational attainment influences ease of use, and milking method influences frequency of use. The information in this study can strengthen the management capabilities of the dairy industry, thus favoring its business performance. This can help said industry to narrow technology gaps and address the challenges that the sector is facing.
Authors and Affiliations
Junnier Felipe Usuga-Escobar, Luis Guillermo Palacio-Baena, Dursun Barrios
Keywords
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- DOI https://doi.org/10.22430/24223182.2007
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