Technology of a substantiation of strategy of adaptation of trading enterprises
Journal Title: Науковий вісник Полтавського університету економіки і торгівлі. Серія "Економічні науки" - Year 2016, Vol 5, Issue 77
Abstract
The purpose of the article is to substantiate the fundamentals of the integrated approach to formation of adaptation strategies of trading enterprises and development of scientific and methodical approach to the choice of the strategic position of retailers with the influence of the environment and the adaptive capabilities of the enterprise. Methodology of research. Attainment of the objectives of the article carried out with the help of such scientific and special research methods: analysis and synthesis, systematization and generalization, matrix approach. Findings. Justified an integrated approach to building adaptive strategies of retailers that combine into a cyclical process the steps of the development strategy and allows us to create a system of adaptation goals and tools that meet the efficiency requirements. The proposed scientific and methodical approach to the choice of strategic positions of trading enterprises, which involves the use of methods for comprehensive assessment and unlike the existing development, allows to determine the priority vector of development of the enterprise for the basis of comparison of the level of its adaptive capacity and the level of favourability of the environment for the functioning and development of the enterprise. Practical value. The proposed methodological tools of forming strategy of adaptation and choice of strategic position of the trading enterprise will allow enterprises to stay on the path of sustainable development, adequately and quickly respond to state and changes in the environment, providing operational restructuring activities of the enterprise. Basic scientific principles of the article can be used in the practice of trading enterprises.
Authors and Affiliations
Victoria Grosul, O. Fylypenko
Keywords
Related Articles
- EP ID EP205254
- DOI -
- Views 89
- Downloads 0
Development of national transport logistics in qualimetry quality of life
The transport sector is one of the leading factors in the development of the national economy which improve the quality of life of the population. But the development of the transport sector is impossible without high-qu...
Improving the use and conservation of agricultural enterprises in the context of their innovative activities
Annotation. Purpose. The article is devoted to identify the impact of innovation activities on improving the use and conservation of agricultural enterprises' resources. The effectiveness of attracting innovations in the...
The essence and the general features of enterprise logistic management
Annotation. Purpose. The purpose of the article is to determine the essence and basic features of an enterprise logistic management due to the evolution of economic theories and modern management concepts. Methodology of...
Capitalization in the financial stability and competitiveness of the enterprises
The purpose of the article is to determine the impact of the capitalization of financial stability and competitiveness and develop proposals to improve the capitalization of economic entities in modern challenges. For re...
Theoretical foundations of production commercialization of innovative
The purpose of the article is to identify the main scientific approaches to management of innovative products in the national economy of Ukraine, peculiarities of management and commercialization of innovative products j...