Television Advertisement and its Impact on Attitudes, Behaviors of Children-A study
Journal Title: International Journal of Interdisciplinary and Multidisciplinary Studies (IJIMS) - Year 2014, Vol 1, Issue 10
Abstract
The present study is to examine the impact of television advertisements on children, and how it leads to consumerism of product. Advertising is the most influential and powerful medium in the present commercial society. As far as its influence on the society is concerned, advertising is second only to movies. An advertisement shapes the attitude and beliefs of the children and it encompass every aspect of children life. Children are exposed to the selling messages of advertisers through television. When they can remember and want what they see and when they are able to understand what the advertiser‟s motive is to sell a product. Television is an integral piece of the household at least one set will be in each family. Thus children are born into a world in which television is present from the start. But at the point during early childhood does viewing actually begin. Television advertisements are designed to influence consumer behavior. The present study is to focus on impact of television advertisements on children attitudes, and behavior. An attempt has been made to know the children‟s television viewing habit and effect of advertisements, to measure this impact descriptive research design is used as the study is followed structured design with predetermined objectives. The survey research is followed and data will be collected through questionnaire.
Authors and Affiliations
Narasimhamurthy N.
Keywords
Related Articles
- EP ID EP30756
- DOI -
- Views 304
- Downloads 0
Utilization of E-Resources Among the Arts Colleges Teachers
The development in electronic information networks education system seem to make use of it in diffusing its possibilities to the public educational institutions including universities which create their own network, as...
Development of Information Skills for Reading Periodicals - A study on Village Library
Everybody in the world is a reader. A Reader may be an individual or a group of persons who are the end users of any Library. A Reader refers and uses a large number of Books and Periodicals services to satisfy his/her...
‘Khirswami and Sayanacharya’ in the View of Dhatupathved
Dhatupatha is one of the important part among the five parts of 'Vyakaran Shastra'. Though many similarities of Dhatupatha are found in 'Kshirtarangini' and 'Madhabiya Dhatubritty' books, there are many differences too....
Role of self-efficacy in Work Engagement of Employees: A Conceptual Framework
Employee engagement is an issue of concern to all organizations and they adopt monetary as well as non-monetary methods to achieve the same. Moreover, in the current existing competitive environment both academicians an...
Intelligent Wireless Patient Monitoring and Tracking System (Using Sensor Network and Wireless Communication)
Aim of our work is to monitor the human body temperature, blood pressure (BP), Pulse Rate and ECG and tracking the patient location. The human body temperature, BP, Pulse Rate and ECG are detected in the working environ...