ТЕОРЕТИКО-МЕТОДОЛОГІЧНІ ЗАСАДИ АНАЛІЗУ ПРОВІДНИХ ТУРИСТИЧНИХ ОПЕРАТОРІВ – БРЕНДІВ УКРАЇНСЬКОГО БІЗНЕСУ
Journal Title: Science Review - Year 2018, Vol 4, Issue 2
Abstract
The article proposes the criteria for assessing the establishment of competitiveness of enterprises in the market of tourist services of Ukraine, also analyzed the components of branding tourist attractions as the basis of the marketing complex of production, the expediency of adaptation of the toolkit of the marketing complex in the conditions of increasing competition, the criteria for determining the innovation brand of Ukraine were developed. The developed and offered approaches, the determined directions and the obtained results allow to improve the quality of management decisions, to improve the work of tour operators, to promote and create new national tourism brands. Through the development of brand improvement, help travel brands progress in the ratings of the most popular companies in Ukraine.
Authors and Affiliations
Є. В. Козловський, Т. І. Ткаченко
Keywords
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- EP ID EP345034
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