ВИБІР СТРАТЕГІЇ РОЗВИТКУ ПІДПРИЄМСТВА В ЗАЛЕЖНОСТІ ВІД ПОТЕНЦІАЛУ РОЗВИТКУ І РИНКОВОГО ПОТЕНЦІАЛУ
Journal Title: Science Review - Year 2018, Vol 4, Issue 2
Abstract
Development of enterprise comes true on principles of corresponding strategy that is base on potential of development. One of major strategies in relation to the increase of competitiveness of firm on markets, there is strategy of development. One of obligatory conditions of forming of strategy of development there is potential of development of firm. The management of development processes in organization is not limited to only the choice of strategy of development. Top management it must direct effort on that, to provide realization of the chosen strategy. It in large part depends on potential of development of organization, that is determined by the state of her internal environment. The choice of strategy of development depends on many factors, among that prevailing are potential of development and market potential that depends on demand on the products (services) of motor transport enterprise.
Authors and Affiliations
О. Г. Парфентьєва
Keywords
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