TERRITORIAL MARKETING AS A TOOL OF SOCIAL AND ECONOMIC DEVELOPMENT RURAL AREAS
Journal Title: Бізнес-навігатор - Year 2018, Vol 3, Issue 46
Abstract
The article is devoted to questions concerning the complex of territorial marketing. The questions of the region's competitiveness evaluation are considered, the study of the state of regional marketing, the implementation of the complex mechanism of regional marketing, the specifics of the formation and development of urban marketing, which is closely linked to the regional, as well as the effectiveness of the governing bodies of territorial entities are studied.
Authors and Affiliations
T. G. Samoilenko
Keywords
Related Articles
- EP ID EP659734
- DOI -
- Views 100
- Downloads 0
MARKETING TOOLS FOR IMPLEMENTATION OF EDUCATIONAL MIGRATION STRATEGIES
The factors of influence on attraction of foreign applicants of higher education for studying in the country are described. The experience of Poland and Australia in relation to this issue is considered. The social aspec...
IMPROVEMENT OF THE STATE POLICY OF THE DEVELOPMENT OF TERRITORIAL COMMUNITIES IN UKRAINE
Improvement of the state policy of development of territorial communities in Ukraine. The article examines the state and prospects of improving the state policy of the development of territorial communities in Ukraine. N...
ANTI-CRISIS FLEXIBILITY OF TELECOMMUNICATION ENTERPRISES: ESSENCE AND ESTIMATION
Maintenance and descriptions of concept “anti-crisis flexibility of enterprise” are opened. Its constituents are specified in the article. External and internal factors that determine the features of procedures are found...
INVESTIGATION OF EMPLOYEE COMMERCIAL AWARENESS ON ENTERPRISES
The article examines the content domain of commercial awareness, a construct of critical importance to enterprises that rely on employee heedful participation in decision making and problem solving. Considered how the ex...
DISTRIBUTION OF THE NATURAL RESOURCE RENT SHARE OF FUEL PRODUCTION ENTERPRISES BETWEEN EXTRA BUDGETARY FUNDS AT THE REGIONAL LEVEL
We continue the study of the formation of budgets of territorial communities due to the distribution of the natural resource rent of the fuel production enterprises in this article. We determined the necessity of creatin...