The basic provisions for formation of information resources and communications in category management
Journal Title: Формування ринкових відносин в Україні. Збірник наукових праць - Year 2017, Vol 11, Issue 11
Abstract
The interrelation of business development strategy, information resources and information and communication technologies is considered. The definition of categorical management as a process of joint management of product categories by retail network and producer is given. It is noted that the management of the categories is a strategic cooperation between the retail operator and the supplier, in which the parties manage the category as a strategic unit and reach its growth through a set of actions targeting the buyer. The structure of information resources of network trading enterprises is presented. Three variants of automation by type of communication channels are considered, in particular: on–line system, replication mechanism, communication on the basis of documents.
Authors and Affiliations
T. HUSHTAN
Keywords
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