The beauty of simple models: Themes in recognition heuristic research
Journal Title: Judgment and Decision Making - Year 2011, Vol 6, Issue 5
Abstract
The advantage of models that do not use flexible parameters is that one can precisely show to what degree they predict behavior, and in what situations. In three issues of this journal, the recognition heuristic has been examined carefully from many points of view. We comment here on four themes, the use of optimization models to understand the rationality of heuristics, the generalization of the recognition input beyond a binary judgment, new conditions for less-is-more effects, and the importance of specifying boundary conditions for cognitive heuristics.
Authors and Affiliations
Daniel G. Goldstein and Gerd Gigerenzer
Keywords
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