The Character of Motivation for Production of Eco-Friendly Products at Enterprises
Journal Title: Проблеми економіки - Year 2014, Vol 2014, Issue 4
Abstract
The objective of the article consists in determination of the substance of eco-friendly products on the basis of economic characteristics, which should allow forming a body of consistent incentives to invigorate environmental innovation at enterprises and enhance the financial and economic business outcomes. The article provides a study of characteristic features and conditions for implementation of environmental innovations at enterprises. The article also describes the interconnection among strategies, tactical tools, and the economic outcomes of implementation of environmental innovations. The substance of eco-friendly products as a factor in improvement of economic efficiency of an enterprise was clarified. A system of forming the incentives to produce eco-friendly products at three levels was proposed, namely the investor, the producer, and the consumer levels. The basic principles of motivation for production of eco-friendly products were formulated, whose application allows simultaneous improvement of the ecological and economic characteristics of the business operations of an enterprise.
Authors and Affiliations
Olga Popova, Yurii Ena
Keywords
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