The Construction of Organizational Identity: Discourses on a Brazilian Private Railroad
Journal Title: BAR: Brazilian Administration Review - Year 2008, Vol 5, Issue 3
Abstract
Considering the current organizational macro-environments, we notice that competitors have become more aggressive. At the same time, some stakeholders are expecting more from organizations in relation to social and environmental issues. Therefore, in order to survive in this context, it is crucial for organizations to know better their identity, which is projected by different means of communication to its internal members and external public. In this scenario, the aim of this paper is to analyze the projected organizational identity of a recently privatized Brazilian railroad. We studied the construction and transformation process of this organizational identity through two different discourses: that of the high-level manager and that of the trade union. In addition, two Discourse Analysis elements were used: the persuasion strategies and the discursive images. These elements were very useful in order to apprehend the ideological background of the discourses and the organizational identity projected. In the end, we concluded that the identity projection process occurs in a very diverse, contradictory and interactive way.
Authors and Affiliations
Souza, Mariana Mayumi Pereira de; Carrieri, Alexandre de Pádua; Faria, Antônio Augusto Moreira de
Keywords
Related Articles
- EP ID EP40426
- DOI -
- Views 262
- Downloads 0
Organizing Prisons through Public-Private Partnerships: a CrossCountry Investigation
In this paper, we analyze the private participation in prison services in three countries: Brazil, France, and the United States. We highlight striking differences in efficiency between these countries and argue that th...
Internationalization and Diversification Strategies of Agricultural Cooperatives: a Quantitative Study of the Agricultural Cooperatives in the State of Parana
This study investigates the impact of internationalization on the results achieved by agricultural cooperatives in the State of Parana, at the same time examining strategies for diversification of markets as well as div...
The Effects of Trust Transference, Mobile Attributes and Enjoyment on Mobile Trust
Trust is essential in building relationships. In mobile commerce, as in electronic commerce, trust is even more valuable given the absence of human contact and direct observation of the service provider. Despite the im...
On Social Enterprises and Social Entrepreneurship: An Extension
Research on social entrepreneurship still lacks theoretical depth, as well as the analysis of the antecedents that lead to the emergence of social enterprises. Seeking to advance such discussion, this paper aims to ana...
The Motivation to Participate in Citizen-Sourcing and Hackathons in the Public Sector
Key challenges of how citizens can be motivated to participate in citizen-sourcing initiatives remain unaddressed. In this paper, we identified the influence of eight motivation variables in the number of participations...