The Consumer Perceptions and Organizational Strategy of Indonesia Vegetarian Society (IVS) In Increasing To Consumption Vegetable Cuisine in Palembang City
Journal Title: IOSR journal of Business and Management - Year 2018, Vol 20, Issue 8
Abstract
The purpose of this study were to: 1) a nalyzing consumer perceptions of vegetable dishes in Palembang City. 2) a nalyze the organizational strategy of Indonesia Vegetarian Society (IVS) in increasing vegetable consumption in Palembang City.This study was conducted in the city of Palembang by the time the study and data collection in the field in April 2018 by taking two different locations that Hao Xing Fu Vegetarian Restaurant at H. Abdul Rozak Street, in shophouses 1-3 and the second location is located Padmamula Vegetarian Restaurant at Dempo Out Street 999 F, 15 Ilir Village. The method used is descri ptive analytic survey and observation techniques , while the sampling method in this study is conducted by accidental sampling method. The data collected in this study are primary data and secondary data. The results showed consumer perceptions of vegetable dishes and organizational strategy of Indonesia Vegetarian Society (IVS) in increasing consumption of vegetable cuisine in Palembang City . The results show the perception of 40 consumers of Hao Xing Fu Restaurant (20 vegetarian consumers and 20 non-vegetarian consumers) and 40 consumers of Padmamula Restaurant (20 vegetarian consumers and 20 non-vegetarian consumers) to vegetable-based cuisine assessed from assessment of bio-food bazaars, vegetarian seminars, vegetarian restaurant decorations, vegetarian restaurant menu variants, vegetarian restaurant menu prices, and vegetable dishes taste assessment with an average rating of 75.49 percent which is a good rating category. The level of consumer perception of vegetarianism is 76.97 percent and non-vegetarian consumer perceptions of 74.02 percent and both are both criteria good. This is because the consumers of the restaurant are embraced by the respective respondents of the restaurant. In an effort to increase of the consumption of vegetable-based cooking, the strateg ies that need to be noticed by T he Indonesian Vegetarian Society (IVS) are: First is the Strengths-Opportunities strategy (use the power to exploit opportunities) items, namely: 1) multiply the publication of information about vegetarians on social media / websites, print media, and electronic media. So that vegetarian information to all levels of society, and 2) multiply the implementation of promotional activities and socialization to the general public. The second strategy is the Weakness-Opportunities strategy, namely: 1) Extending the range of promotional and socialization activities in other areas in South Sumatra Province, and 2) make detailed data on the membership of Indonesia Vegetarian Society IVS) branch of Palembang City. The third strategy is the Strengths-Threats strategy, which is: 1) The Indonesian Vegetarian Society (IVS) of Palembang City branch restaurant with certain ethnic decorations. So the general public does not judge that vegetarians and IVSs characterize only certain ethnic and religious groups, and 2) the Indonesian Vegetarian Society (IVS) should collaborate with community leaders and government agencies, as well as public schools in Palembang City to socialize vegetarianism. As well as the four strategy is the Weakness-Threats strategy, namely: 1) formulating the appropriate socialization strategy to be implemented in all inter-religious communities of Palembang City. So vegetarian and Indonesian Vegetarian Society (IVS) pay more attention to the look of vegetarian restaurants, not to display certain ethnic characteristics.
Authors and Affiliations
Karina Ayuni Eka Putri, Sriati . , Yunita .
Keywords
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- EP ID EP412295
- DOI 10.9790/487X-2008016273.
- Views 95
- Downloads 0
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