THE CONSUMER SEGMENTATION OF CLOTHING STORES AND INTERNET MARKETING COMMUNICATIONS
Journal Title: Journal L`Association 1901 SEPIKE - Year 2018, Vol 1, Issue 19
Abstract
The consumer's preferences in communications with enterprises are considered. Target customer groups of dress rent enterprises were identified and different criteria for their segmentation are described. Online marketing communications tools and the main topics of Internet marketing communication messages are offered.
Authors and Affiliations
Tetiana Dubovyk, Iryna Buchats'ka, Anastasiia Savchuk
Keywords
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- EP ID EP300393
- DOI -
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