THE CONVERGENCE OF TRADITIONAL AND INTERNET MEDIA - CHALLENGES AND PITFALLS
Journal Title: Marketing Identity - Year 2016, Vol 4, Issue 1
Abstract
The study focuses on the issue of the convergence of traditional and internet journalism. The author presents various challenges but also the pitfalls of this process, which significantly affect the level of the contemporary media culture. At the same time, she draws attention to the terminological confusion that reigns within the status and production of differently oriented media acting in the Internet environment. She presents also the issue of the remediation; however, she identifies it as part of the process of the convergence of traditional and internet media. She considers the phenomena of the interactivity and internet environment mainstreamization as the most visible pitfalls and questionable processes in the context of the media convergence.
Authors and Affiliations
Hana Pravdová
Keywords
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