The Corporate Sustainability Concept as an Instrument of a Firm’s Development
Journal Title: Zeszyty Naukowe Wyższej Szkoły Bankowej w Poznaniu - Year 2017, Vol 72, Issue 1
Abstract
The objective of the article is to propose a possible way of implementing the concept of sustainability into the corporate strategy through the example of a particular company. It is based on primary research and on the Epstein model of corporate sustainability. We looked at the issue from the perspective of inputs, processes, measurement, and implementation. This model can lead enterprises in developing tools for better concepts in routing and management of corporate sustainability. In the case that the company wants to propose a concrete complex system, each component of the framework should be linked to specific performance indicators to ensure control over the implementation and assessment of the state of the researched areas.
Authors and Affiliations
Viera Marková, Petra Lesníková
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