The Cultural Consumption Barometer. A case study of communication in statistics in Romania
Journal Title: ESSACHESS - Journal for Communication Studies - Year 2016, Vol 9, Issue 1
Abstract
The Cultural Consumption Barometer is one of the most important studies carried out by the research team of the National Institute for Cultural Research and Training, starting with 2005. The Cultural Consumption Barometer is a representative survey and its goal is the description and analysis of the cultural sector in Romania, as far as the level of the cultural consumption is concerned. The main objectives of the study are: measurement of the degree of adjustment of cultural goods distribution infrastructure to the population needs, measurement of the cultural consumption and participation, measurement of the population’s cultural needs, identification of the preferences and cultural consumption behaviour. For ten years the statistical data have been produced and presented to various categories of beneficiaries. Each year a large amount of statistical information is produced and the challenges are to present them to the general public, who is interested in this topic, as well as to the experts in various fields of culture, who are willing to use the results in a more pragmatic manner. The goal of this article is to have an in-depth insight into the topic of presenting statistical data in culture for the general public, who in most of the cases is not familiar with this approach on the cultural field. How to present statistical data to the journalists, experts in culture or local public administration representatives? What is the most relevant information and how to present it, in order for it to be used for cultural strategies and projects? How was the data from the Cultural Consumption Barometer presented in mass media and what reactions did they generate? These are the most important questions we want to answer in our article. We shall present a case study carried out on the archives, including media news about the results of the Cultural Consumption Barometer. First, we shall present the way statistical data were selected and included in the public report and then we shall discuss the way they were presented by the journalists in the mass media news and what reactions they generated from the beneficiaries. The conclusions of our paper highlight the importance of paying attention not only to the content and methodology of research, but also to the manner of presenting data to beneficiaries.Moreover, the communication strategy is very important in an environment with low rates of quantitative literacy.
Authors and Affiliations
Doctor Anda Georgiana BECUT| National Institute for Research and Cultural Training ROMANIA, Doctor Carmen CROITORU| National Institute for Research and Cultural Training ROMANIA
Keywords
Related Articles
- EP ID EP9205
- DOI -
- Views 388
- Downloads 21
Adhere to the quality process: the inclusion of subjective theories
In most professional literature about quality improvement and quality management, both authors and interviewed managers imply an inherent positive acceptance of quality in the work place. Thus, quality is seen as a...
Theoretical Framework of the filmed Interview in Communication Studies
In the Social Sciences today, there are a variety of ways to approach the various areas of investigation and a wide range of observational methods. Depending on academic background and research interests, researchers ex...
Explanation of the academic failure and the social representation
There has been a plethora of research related to attribution in the last few decades. However, very few studies focused on the relationship between understanding the causes of others’ behavior and social represen...
Immersive environments and digital devices. Experimental studies and distanced approaches
This paper proposes to discuss the theoretical and methodological issues applied to the study of immersive environments in information and communication sciences. Environments considered are digital devices that genera...
Perspectives sur le processus cognitifs stimulés par les messages medias de réception de dix à onze ans : changements attitudinaux des compétences médias gagnées
Last four decades’ debate on public’s media competencies has been shifting from the model of passive reception of media messages tackled from a behavioral approach “what media do to peopleâ€, to the one favo...