The Customer’s Perception towards Shariah-Compliant Hotel in Malaysia
Journal Title: International Journal of Academic Research in Business and Social Sciences - Year 2018, Vol 8, Issue 15
Abstract
Malaysia has been chosen as the world's leading destination for Muslim tourists for 3 consecutive years in recent surveys conducted by the Singapore Crescent Assessment and the United States Dinar Standard. Selangor received the highest number of tourist in 2017 while Melaka has received an acknowledgement as the must-visit city 2017 by TripAdvisor. With diverse halal food, Islamic prayer facilities and attractions, Malaysia perfectly meets the needs of Muslim tourists. The provision of Islamic hospitality develops the Shariah-Compliant hotel standards. Yet, a good understanding of tourism cannot be established without a good understanding about religion, practices and its impacts to the tourists and providers.Due to the necessity, this research calls to examine the relationship between the customer’s attributes and customer’s perceptions towards Shariah-Compliant hotels practice in Malaysia. Using a simple random sampling technique, a total of 200 online survey questionnaires were distributed to customers around Selangor and Melaka. Regression result revealed that customer’s perception has a positive relationship with customer’s attributes. Out of six customers’ attributes, customer’s value proven to have the most significant impact on customer’s perception.
Authors and Affiliations
Nor Asikin Shaharuddin, Suhailah Kassim, Norida Abu Bakar, Nurul Azlinda Chek Talib
Keywords
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- EP ID EP598211
- DOI 10.6007/IJARBSS/v8-i15/5096
- Views 79
- Downloads 0
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