The Determinants Influencing the Influx of Counterfeit Luxury Goods in Pakistan
Journal Title: Global Social Sciences Review - Year 2019, Vol 4, Issue 2
Abstract
The demand for counterfeit goods has exponentially grown and counterfeit goods trade has consequently emerged as a global problem. The present study investigates the determinants that encourage consumers to acquire counterfeit luxury goods. This research further analyzes purchase intention as mediator and gender role as a moderator between the contextual factors and consumer behavior. A quantitative approach was applied through a questionnaire to gather data from 380 Pakistani respondents. The measurement and structural model assessed through Smart PLS. The results confirmed that purchase intention acts as a mediator between hedonic motives, materialism and consumer behavior. However, purchase intention has no mediating effect on economic benefits. Similarly, gender role as moderator was insignificant.
Authors and Affiliations
Abid Saeed, Osman Sadiq Paracha
Keywords
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- EP ID EP606578
- DOI 10.31703/gssr.2019(IV-II).28
- Views 66
- Downloads 0
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