The Determinants Influencing the Influx of Counterfeit Luxury Goods in Pakistan
Journal Title: Global Social Sciences Review - Year 2019, Vol 4, Issue 2
Abstract
The demand for counterfeit goods has exponentially grown and counterfeit goods trade has consequently emerged as a global problem. The present study investigates the determinants that encourage consumers to acquire counterfeit luxury goods. This research further analyzes purchase intention as mediator and gender role as a moderator between the contextual factors and consumer behavior. A quantitative approach was applied through a questionnaire to gather data from 380 Pakistani respondents. The measurement and structural model assessed through Smart PLS. The results confirmed that purchase intention acts as a mediator between hedonic motives, materialism and consumer behavior. However, purchase intention has no mediating effect on economic benefits. Similarly, gender role as moderator was insignificant.
Authors and Affiliations
Abid Saeed, Osman Sadiq Paracha
Keywords
Related Articles
- EP ID EP606578
- DOI 10.31703/gssr.2019(IV-II).28
- Views 44
- Downloads 0
From Peace Talks to Operation Zarb e Azb: Politics of Consensus Building for Counter Terrorism
Pakistan faced severe challenges of violent extremism and terrorism after US invasion of Afghanistan. The successive governments pursued both political and military means to bring an end to this problem but to no avail....
Sino-Indian Engagement in Central Asia: Implications for Pakistan
Five Central Asian Republics (CARs) got independence in December 1991 as a result of the collapse of the USSR. Politically, economically, strategically and geographically Central Asia is regarded as the Heart of Asia. Th...
Manifestation of Gender-Binaries in Pakistani Television Commercials: A Semiotic Analysis
The current study investigates the prevalent gender-binary narrative in Pakistani television commercials. It tends to portray the dominant gender representational mechanisms which are implicitly employed by the advertise...
Emerging Political Economy of CPEC Future Dynamics and Perspectives for Pakistan
The study focuses on China Pakistan Economic Corridor (CPEC) as a great regional, political and economic force, which would lead the region to a prosperous future. The route of CPEC is not only a connection between Gwade...
Causes of Teacher's Favoritism and Its Effects on the University Students: A Case Study
This study aims at exploring and examining the causes of teacher's favoritism and its effects on the university students. Quantitative tools are applied to collect data for the study and to check its reliability. The res...