THE DRIVERS OF BUILDING A CSR IMAGE: THE MEDIATING ROLE OF STAKEHOLDER ENGAGEMENT, MANAGEMENT, AND ETHICS
Journal Title: European Journal of Business and Social Sciences - Year 2017, Vol 6, Issue 2
Abstract
CSR has emerged as a growing concept in the field of business and is said to play a crucial role in increasing a firm’s social and financial performance. This research investigates how companies can develop a CSR image that appeals to their stakeholders. But what tools can be used to create an improved image? The authors of this paper propose image theory to identify drivers to develop companies’ CSR image in the marketplace. The paper identifies and presents three key drivers’ of getting involved in developing a CSR image of companies. The key drivers identified are stakeholder engagement, the role of management, and a feeling of ethical responsibility in the corporate culture. The paper uses a comprehensive literature review method on the central drivers identified in the paper to develop a conceptual framework, which can guide companies to build up a strong CSR framework. Key informant interviews were undertaken with CSR managers of Pakistani State Oil were interviewed regarding their understanding of the application of the proposed framework. The authors conclude that the proposed conceptual framework might provide opportunities for the Pakistani companies in general and PSO in particular to develop a strong image.
Authors and Affiliations
Dr. Mushtaque Ali Jariko| PhD, Aalborg University, Denmark and Assistant professor, IBA, University of Sindh, Pakistan, Tom Børsen| Associate professor, Aalborg University, Denmark, Ashique Ali Jhatial| Professor, Institute of Commerce, University of Sindh, Jamshoro, Pakistan, Dr Muhammad Nawaz| M.Com (UOS) PAK, PhD (ARU) UK Lecturer (Commerce) Sindh University Laar Campus, Badin, Sindh. Pakistan, Tania Mushtaque| PhD scholar, Roskilde University, Denmark & Lecturer, IICT, University of Sindh, Pakistan
Keywords
Related Articles
- EP ID EP10904
- DOI -
- Views 335
- Downloads 15
STRUCTURE OF ASSETS AND CAPITAL STRUCTURE. WHAT ARE THE RELATIONS WITH EACH OTHER? AN EMPIRICAL ANALYSIS OF A SAMPLE OF ITALY
Using a panel of 4,000 Italian firms (manufacturing SMEs) over the period from 2008 to 2011 we verify the impact and influences of structure of assets on corporate leverage. Empirically, we find a p...
ASSESSMENT OF STANDARD OF LIVING INDICATORS IN MEASURING HOUSEHOLD POVERTY IN RWANDA: EVIDENCE OF RUTUNGA SECTOR
Rwanda has experienced high economic growth rates over the past decade, averaging 5.6 percent per year, while poverty rates have declined over 13.4 percent. However, conventional wisdom is that the benefits of poverty...
THE EFFECT OF HEDONIC AND UTILITARIAN MOTIVES ON CONSUMER BEHAVIOR: A COMPARISON STUDY BETWEEN TURKISH AND SPANISH UNIVERSITY STUDENTS
This article examines the influence of hedonic and utilitarian motives on consumer behavior and comparison of two cultures that have different systems on hedonic and utilitarian behaviors. The study has been conducted...
ASSESSING SUSTAINABILITY OF RURAL WATER PROJECTS IN NAIVASHA, KENYA, CASE STUDY: MARAIGUSHU WATER PROJECT
As the world hurried to achieve the millennium Development Goal number 7 which aimed at halving the population accessing safe and improved drinking water, many water development projects were undertaken in the developi...
SCHOOL ADMINISTRATION AND THE DEVELOPMENT OF CITIZENSHIP OF STUDENTS IN SAUDI ARABIA: CONTRIBUTIONS AND PRACTICES
The current study aims at identifying the school administration's role in developing citizenship in students, and the extent to which the school administration practices this role. To achieve the objectives of the stu...