The Effect of Community Interest on Organizational Productivity: A Study of the Rift Valley Bottlers Limited, Kenya
Journal Title: IOSR journal of Business and Management - Year 2018, Vol 20, Issue 9
Abstract
Presently, so many local and global organizations are either reported to be shutting down or to be experiencing low/stagnated levels of productivity. The Rift Valley Bottlers Limited, a Coca Cola branded soft drink manufacturer and bottling plant, is not an exception. It has experienced an average sales growth of 8-15% since 2012 despite merging with Kisii Bottlers and Mount Kenya Bottlers that gave rise to Almasi Beverage Company Limited. Therefore, the study assessed the effects of non-market stakeholders’ interest on the productivity of Rift Valley Bottlers Limited. This paper presents and discusses the research findings on the effect of community interest on the productivity of Rift Valley Bottlers Limited. The study adopted a survey research design and it targeted 3 non-market stakeholders, namely the community, media and government. A sample size of 147 respondents out of a target population of 233 respondents was selected using Yamane’s formula. The study employed simple random sampling technique to sample 63 community representatives, 31 media representatives, 30 government representatives and 23 employees who represented Rift Valley Bottlers Limited. Questionnaires were used to collect data and each group of respondents was given a unique questionnaire since each group had a unique interest in the organization. Data was analysed by descriptive statistics (frequencies, percentages and mean) and inferential statistics which employed multiple linear regressions analysis (0.05 significance level was used to test hypotheses) and Pearson Correlation analysis to test the relationship between research variables. The findings indicated that there is a strong positive correlation (0.748) and a significant relationship (p=0.000) between community interest and organizational productivity. Community interest showed a strong positive relationship with organizational productivity. The findings further indicated that community interest contributed greatly towards the productivity of an organization with 60.2%. These findings are significant as they provide insights on the contribution of non-market stakeholders on the overall performance of an organization. The study recommends the need to foster an understanding of community interests and contributions to an organization.
Authors and Affiliations
Iluba Kasandi Carolyne, Kimutai Kiptum Geoffrey, Razia Mbaraka, Nyagar Akuku Caleb
Keywords
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- EP ID EP412462
- DOI 10.9790/487X-2009024651.
- Views 54
- Downloads 0
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