The Impact of Employer Branding on Organizationalcommitment inIndian IT Sector
Journal Title: IOSR journal of Business and Management - Year 2018, Vol 20, Issue 1
Abstract
The purpose of the present research is to test the impact of employer branding on organizational commitment. To this end, a survey was conducted on a sample of 150employees working in IT sector, India.The paper employs Pearson’s r and multiple regression analysis to determine the effect of employer branding on organizational commitment.The study understands the role of employer branding from existing employees’ perspective in a developing nation like India.
Authors and Affiliations
Ravindra Sharma, Prof. Vipul Jain, Prof. S. P. Singh
Keywords
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- EP ID EP409532
- DOI 10.9790/487X-2001054954.
- Views 58
- Downloads 0
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