The effect of exercise on component of the brands consumers choose
Journal Title: International Research Journal of Applied and Basic Sciences - Year 2013, Vol 5, Issue 5
Abstract
Over the past decade the massive growth of the purchasing power of the vast choices available in most countries because of Most buyers have paid special attention to the type of communication and the product brand and the industry market growth is Because more companies are trying to understand the motivations of consumers. Hence, the present study examined the effects of exercise on components of the brands consumers choose to pay. The goal of this research is applied and the field data collection and analytical methods from the perspective of the event. In order to achieve this goal by using a conceptual model of the necessary information The researcher made questionnaire and analysis population of 850 people of all physical education students University of Mashhad, bachelor and master of the calculated sample size of 256 patients were randomly selected and measured by the method of Morgan questionnaire data Bartlett's test of using structural equation model (path analysis and confirmatory factor analysis) and also and Smirnov test and test T-test or a sign of correlation and a sample of the results we found suggests that all components manufacturer brands of sport Is a significant and positive impact on customer choice.
Authors and Affiliations
Ali Mohamed Safania| Associate Professor of Sport Management Faculty of Physical Education, Islamic Azad University, Ayatollah Amoli, Mazandaran, Iran., Vahid Shojaei| Assistant Professor, Department of Sport Management, Sari Branch, Islamic Azad University, Sari, Mazandaran, Iran., Kamal houshyar| Corresponding Author: Department of Sport Management, Sari Branch, Islamic Azad University, Sari, Mazandaran, Iran. email: houshyar.kamal@yahoo.co
Keywords
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