The Effect of Impulsive Buying and Perceived Value on Repurchase Intention: The Mediating Role of Customer Loyalty Program and Moderating Role of Satisfying Customer Experience
Journal Title: Journal of Economics, Finance and Management Studies - Year 2022, Vol 5, Issue 12
Abstract
Based on Stimulus-Organism-Response (S-O-R) theory, this study identifies and empirically tests the effect of impulsive buying and perceived value on intention to install and repurchase intention by using the mediating role of customer loyalty programs and the moderating role of satisfying customer experience to reinforce the positive influence. Data collected from 168 small store owners using the Sahabat Warung shopping application through an online survey were analyzed using structural partial least squares (PLS-SEM) modeling. The results do not confirm the significant impact of impulsive buying but confirm the significant impact of perceived value on the intention to install. Intention to install was found to be strongly correlated with repurchase intention by mediating customer loyalty programs. Moderation of customer loyalty programs reinforces positive influence. The findings inform managers and researchers of the role of perceived value as being stronger than impulsive buying in driving intention to install and repurchase intention.
Authors and Affiliations
Martinus Koster Damanik
Keywords
Related Articles
- EP ID EP726651
- DOI 10.47191/jefms/v5-i12-51
- Views 70
- Downloads 0
Cloud-Based Accounting Information Systems and Financial Reporting Quality of Listed Information and Communication Technology Firms in Nigeria
The confluence of cloud-based Accounting Information Systems (AIS) adoption and financial reporting quality within Nigeria's Information and Communication Technology (ICT) sector is explored in this study. Given the dyna...
Assessing the Impact of the Knowledge Economy on Economic Growth in Selected Arab Countries: A Panel Data Analysis (2010–2020)
This study demonstrates the impact of the knowledge-based economy in economic growth in Jordan, Qatar, Kuwait, Saudi Arabia, Oman, Bahrain, UAE, Egypt, Lebanon, Algeria, Tunisia, and Mauritania using annual Panel-Data an...
The Role of Customer Experience, Switching Barriers and Consumer Satisfaction in Improving Repurchase Decisions in Retail SMEs
This paper aims to examine and analyze the impact of customer experience, switching barriers and customer satisfaction on repeat purchase decisions in Balung Retail SMEs, Jember Regency. The population of this study were...
The Effect of Green Accounting and Firm Size on Bank Performance with Firm Growth as a Moderation Variable
Banking plays a very important and strategic role in supporting national economic development so that banks need to maintain their performance in order to operate optimally. This study aims to obtain empirical evidence r...
Theory of Types of Sovereignty and Degrees of Sovereignty by Prof. Momchil Dobrev and Prof. Mariola Garibova-Dobreva from 2009 and Conquest of Countries and Nations by the Deep Mafia through their Control and Management
Lord prof PhD PhD Momtchil Dobrev-Halachev and Prof. Mariola Garibova-Dobreva developed 2009 "Theory of types of sovereignty and degrees of sovereignty" based on a complete analysis of the types of sovereigns in a countr...