The Effect of Marketing Strategy on Maximizing the Performance of an Organization: Sustainable Competitive Advantage as a Mediate Variable: Empirical Study on Small and Medium Companies in Jordan
Journal Title: International Journal of Academic Research in Business and Social Sciences - Year 2016, Vol 6, Issue 4
Abstract
The aim of this study is for finding the effect of marketing strategy on maximizing the organization performance where the sustainable of competitive advantage as a mediate variable, the study was applied on the small and medium size companies in the capital of Jordan Amman, the sample was the higher managerial employees and the middle managerial, and there were 173 surveys distributed the likert scale was used in this study. The finding of the study clarify the direct effect of marketing strategy by using (geographic expansion, choose-market, the new market strategy) on maximizing the organizational performance over time, also by Appling the component of the marketing strategies right led to sustainable competitive advantage and to differentiate your company than competitors.
Authors and Affiliations
Anas Y. Alhadid, Batool Ahmmad Qaddomi
Keywords
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- EP ID EP184673
- DOI 10.6007/IJARBSS/v6-i4/2110
- Views 84
- Downloads 0
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