The Effect of Organizational Innovation as a Socio-Technical Innovation on Marketing Performance and Competitiveness
Journal Title: International Journal of Marketing and Technology - Year 2017, Vol 7, Issue 5
Abstract
Organizational innovation OI, a success driver of organizations, is considered vital for firms survival and competitiveness. It helps organizations to take advantage of their core competencies and transform them into a high level of performance and competitiveness. Although efforts are dedicated to clearly explore the importance of organizational innovation, there still more efforts needed to be dedicated to explore its importance and effects which make experts believe that organizational innovations receive lower priority than technological innovations This study investigates the importance and effects of organizational innovation on organizations performance and competitiveness. Inspired with the main typologies for organizational innovation, the study accept the idea of OI as an output which is the combination of the new practices, techniques, processes which take place in either technical or social core. First, the study starts with an introduction where the scope and purpose are concisely stated. Second, a theoretical background and prior researches related to the subject matter are introduced. Third, the research hypotheses and methodology are presented. Finally, research discussion and data analysis are illustrated to conclude the study findings. The study is a descriptive -survey research. The descriptive part was to collect data related to theoretical background and literature review about the topic. A survey study was conducted to test the research hypotheses. The statistical population consists of a sample of 226 banks drawn randomly from the Egyptian market and collected data were subjected to correlation and regression analyses in pursuance of the study's stated objectives. The results indicate that there are significant relationships between organizational innovation and banks marketing performance and competitiveness.
Authors and Affiliations
Azza El Borsaly
Keywords
Related Articles
- EP ID EP19651
- DOI -
- Views 485
- Downloads 23
THE INFLUENCE OF CELEBRITIES ON CHILDREN BUYING BEHAVIOUR: A COMPARATIVE STUDY AMONG RURAL AND URBAN CHILDREN IN PUNJAB AND CHANDIGARH, INDIA
Celebrities in advertisement play a lethal combination and most convenient method to reach the children of respective ages. Children are manipulated by celebrities version that product will do something special for the...
MANAGING SALES WORKFORCE DIVERSITY
The relevance of sales personnel in any organization has forever been unquestioned as they deliver the ultimate quality of buying experience to the end consumer. Unfortunately though, their position is still devoid of...
FINANCIAL PERFOMANCE (RATIOU ANALYSIS) IN PREMIER MILLS PVT LTD, HOSUR
Accounting process involves recording classifying and summarizing various business transactions. The Day to today transaction of a business are recorded in the different subsidiary books .the transaction are posted in...
Market access and agriculture suitability analysis using GIS technique A case study on Morobe province, Papua New Guinea
This study used an empirical methodology for analysis and mapping of the crop suitability and market accessibility using GIS techniques. This paper examines statistical approaches for interpolating market related data...
ASSESSMENT OF LIBRARY SERVICE QUALITY FROM RESEARCHERS’ PERSPECTIVE
The present study aims at examining the Library service quality used in professional education libraries under G.G.S.I.P.University from users, perspectives. Recently electronic resources have taken a prominent place i...