THE EFFECT OF SERVICE QUALITY AND PERCEIVED VALUE ON CUSTOMER SATISFACTION AND POST-PURCHASE INTENTION IN ONLINE SHOPPING
Journal Title: The Journal of International Social Research - Year 2017, Vol 10, Issue 54
Abstract
In this study, it was aimed to investigate of the relationship among the service quality, customer perceived value, customer satisfaction and to post-purchase intention which provided by online shopping sites in Turkey. In this direction, using the E-S-QUAL scale which developed by Parasuraman et al. (2005), data were collected by face to face interviews from customers who live in Kütahya and had service experience in Turkey's biggest online shopping sites. 1.966 available survey data were analyzed using SPSS 18 and AMOS 16 programs. According to the analysis results; e-service quality has a positive effect on e-perceived value, e-customer satisfaction and to post-purchase intention; e-perceived value has a positive effect on e-customer satisfaction and post-purchase intention; e-customer satisfaction has also a positive effect on the post-purchase intention.
Authors and Affiliations
Yavuz Selim DÜGER
Keywords
Related Articles
- EP ID EP269352
- DOI 10.17719/jisr.20175434649
- Views 173
- Downloads 0
WATER THEMED CARICATURES
Water, being a part of the world cultural heritage is considered to be the main source of the formation of co-existence and living. As its role on the creation of the universe and mythological systems, water is the basic...
THE LONG-TERM DEPENDENCE IN REAL EXCHANGE RATES
In this study, the long-term dependency of the real exchange rates is analyzed for Turkey by using semiparametric method. We consider two real exchange rate series for Turkish lira: one is US dolar and the other one is E...
TUBERCULOSIS IN KARABUK PROVINCE IN TERMS OF HEALTH GEOGRAPHY
Tuberculosis is defined an infectious disease usually caused by the bacteria Mycobacterium tuberclosis that most ofter affect the lungs and is spread from person to person through tha air (WHO, 2015, CDC; 1998). The ai...
EVENT HISTORY ANALYSIS IN EDUCATIONAL SCIENCES
Event History Analysis is a group of statistical methods that deals with the duration of the occurrence of events such as births, deaths, divorves, marriages, retentions, recurrence of a disease, failure of equipments, e...
RELATIONSHIPS BETWEEN PERFORMANCE, JOB SATISFACTION AND WORK-FAMILY LIFE CONFLICT
The aim of the study is to analyse the relationship between performance, job satisfaction and work-family life conflict. In the period of September 20, 2015 and October 20,2015, a cross-sectional study is conducted with...